By studying fashion communication design in one of the fashion designing colleges, you will learn how to create a unique brand identity. You will also know about the visual form of communication, such as video, graphics, photographs, etc. It will make you understand how creatively communicating a brand’s message will help in creating a memorable experience for their customers.
The avenue of fashion communication design will also help you land lucrative job profiles. Let’s know about them.
1. Fashion Stylist
As a fashion stylist, you will act as a consultant for special clothing used in various events. These events are editorial features, print or television advertising campaigns, music videos, and any public appearances made by public figures.
To create clothing for such events, you will collaborate with a creative team. It will consist of a fashion designer, photographer, make-up artist and hairstyle. The team will work together to create a particular look, specific to the project’s theme. The goal is to make your client look the most well-dressed on the event day.
By attending more fashion events, you will interact with prominent people in the fashion industry. It will help you bag exciting projects, which will lead to work recognition.
2. Graphic Designer
As a graphic designer, you have to impress your clientele with your level of creativity. You must create visual concepts that communicate your client’s ideas to the audience. It could be in the form of graphic design, typography, photography and illustration.
You can also make a career in branding design. It involves creating visual components that differentiate a brand from its competitors. As a graphic designer, you can create a logo which acts as a visual representation for people to relate with it. Thus, you will contribute to creating a credible brand identity for your client.
3. Visual Merchandiser
The purpose of visual merchandising is to highlight the features and benefits of the product hung on a 3-D dimension display. It will attract, engage and motivate the customers towards purchasing the product.
As a visual merchandiser, you will use your design skills to promote the products of retail businesses in an appealing way. The eye-catching product display and the store layout will help in attracting customers and encourage them to buy. You will also be suggesting and creating brand plans that will help in attracting more customers on a daily basis.
4. Fashion Forecaster
As a fashion forecaster, you will be identifying fashion trends based on factors such as colours, fabrics, textures, accessories, footwear, etc. It will help you identify the contemporary style trends that align with the on-going season. You can, therefore, use this information to consult stores and runways in their product display.
You can work in industries such as automobiles, medicine, food and beverages, literature, and home furnishings.
By graduating from one of the fashion communication colleges, you can secure one of these well-paying job profiles. It will take your career to newer heights and bring you recognition in the fashion industry.
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