Sunday 13 October 2019

The importance of product ergonomics in industrial design

Upon studying one of the industrial design courses, you will learn the process involved in creating a physical design of an industrial product. This process can take many forms; from intuitive creativity to scientific decision-making. However, the aspect that tops them all in industrial design is product ergonomics.

Here’s everything you need about product ergonomics and its importance in industrial design.

1. What is product ergonomics?

Ergonomics concerns with the understanding of human interactions and environmental elements, and optimize the performances of the two entities through the application of principles, data, and methods. Similarly, product ergonomics ensure that the product is a good fit for the people interacting with it. It includes taking into account the needs of the consumer and designing a product accordingly.

Integrating ergonomics into a product’s design is vital for its commercial success. We shall learn more about its importance.

2. Why is it so important?

Ergonomics plays an essential role in the research and development process of a product. An example of that would be identifying user characteristics that will positively impact the performance and usage of a product. Ergonomics uses anthropometric data (the study of measurements and proportions of the human body) to determine the correct size, shape, and form of a product. Other factors on which a product design depends upon are body size, body shape, strength, mobility, sensor sensitivity, mental ability, experience, culture, and emotions,

Product ergonomics are further categorized into three broad areas. Let’s take a look at them -

Physical ergonomics -

While designing a product, physical ergonomics is of utmost importance. Companies make sure their customers can smoothly use their products without risking any physical injury. Therefore, they make sure their products comply with the anatomical, anthropometric, and biomechanical characteristics related to physical activity. It includes working postures, manual handling, and musculoskeletal movements.

Psychological ergonomics -

People use products for different reasons. It could be a grocery app to run their daily errands or a streaming platform for entertainment purposes. In order to understand the psychology behind these reasons, psychological ergonomics studies mental processes involving perception, cognition, memory, reasoning, and emotion. It helps in understanding the interaction of people with products, systems, and environments over factors such as human-computer interaction, human reliability, decision-making, motivation, pleasure, etc.

Organizational ergonomics -

To create the best product possible, the members of the organization have to be on the same page concerning decision-making. Moreover, they must also optimize the processes involving organization structures, policies, and working culture. It includes better communication, structural work design, quality management, active management, and employee-friendly working time patterns.

You will learn in-depth about this subject while studying one of the industrial design courses in India. By mastering this subject, you will learn the semantics of product design and become an authoritative figure in the domain of industrial design.

Friday 11 October 2019

Fashion Communication- Know it All !


In this era of globalization, several luxury fashion brands have sprouted in the Indian retail market, making it imperative for brands to create a unique identity for themselves. This ever-growing demand in the industry has created a huge demand for fashion communication professionals. So, before enrolling in any designing colleges in Pune or other parts of the country, let's see what fashion communication exactly is.

Fashion communication is a specialized field of fashion studies that helps students acquire communication skills related to the fashion and lifestyle industry. These skills, in return, make it feasible for brands to establish an impactful identity by communicating their products through thoughtful strategizing. One of the newest and most exciting avenues in the fashion industry, fashion communication requires students to excel not only in conventional design skills but also explore human-centered ideas and system design methods.

Scope-

Fashion communication offers an array of opportunities in diverse fields of marketing, journalism, public relations, advertising, etc. Students in this field study an extensive curriculum that includes technical drawing, basics of designing, principles of marketing, fashion styling, fashion journalism, and portfolio development. From applying critical decision-making tools to practically solving issues associated with the fashion business, students master the skills needed for a successful career.  

With an infinite scope for fashion communication graduates to expand their horizons, let's look at some of the exciting career opportunities that this field offers-

● Graphic Designer
● Visual Merchandiser
● Retail Space Designer
● Fashion Stylist
● Fashion Photographer
● Public Relations Manager
● Fashion Journalist
● Art Director
● Brand Manager
● UI/UX Designer

This domain is best suited for those who want to pursue a career in the fashion industry but are more focused on making trends rather than following the existing ideas. You will be required to be brimming with creativity and have a great sense of fashion with a desire to create a compelling and unique identity for the brands. This industry demands fashion enthusiasts who are well-versed with the paradigms of the fashion business. If you are inclined towards research and are capable of multitasking with maximum productivity, fashion communication might be the best career option for you.

As a fashion communication graduate, you will be able to express distinctive and creative unique ideas for the future of fashion since you will be equipped with the relevant skills to visualize the ambitions of the fashion industry. With the increasing importance of digital media and the online presence of brands, a career in fashion communication calls for professionals who can creatively respond to the contemporary and cultural issues influencing the industry. So if you are someone who can strategically manage the brand image through both traditional and innovative processes, you can pursue a bachelor's course from any of the fashion communication colleges in India.