In the ever-growing world of fashion, the Fashion Communication programme happens to be the single most advanced, exciting, and increasingly essential pathway to open up in the fashion and lifestyle industry which leads to the emergence of fashion communication colleges in India.
It involves the process of conveying the message of your brand to the customers. Several crucial activities that transform innovative ideas into sales happen through fashion communication.
In the broad aspect of fashion designing, fashion communication is about understanding consumer's mindsets and exchanges ideas to give an effect in concept creation, implementation, development, and selling out of the product. Information and ideas get channelized across different roles and levels in fashion design.
It is the backbone of the whole fashion business. With globalization, several luxury brands have grown in the Indian retail market. Moreover, in today's competitive scenario, the success of a brand is measured by its unique identity and experience; thus, fashion communication is gaining artistic dignity.
Regular training in fashion communication is a part of a study at the Bachelor of Fashion.
● Visual Merchandising: In visual merchandising, the fashion designer ideates and creates the most suitabletheme for the product to display. The aim is to attract the viewers and to convert even a disinterested person to a potential buyer. Fashion communication methods like in-store displays, outdoor displays, fashion shows and fashion photography stimulate an impression from the viewer. Innovative displays with themes can include mannequins or models dressed up in a dress category, presented in an appropriate environment.
● Styling: Styling sets the platform for effective presentation of fashion products through several media. The stylist decides on the optimal design for the display. He/she should have a good knowledge of media to exhibit the product efficiently to the potential buyer.
● Graphic Design: Graphic design is mostly applicable to print and digital media. Awareness and knowledge in graphic designing help the designer to provide the best insight and ideas for making an impressive presentation. The colours, patterns, balance of elements and the highlights checked and approved for the sake of reliable results.
● Public Relation: In fashion, beyond creativity and exceptional design, collaboration and networking help in establishing a designer in the industry. Public relations depend on the skill to network and bring people together. It involves planning, organizing, and meetings with clients, partners and collaborators who make the fashion business successful.
● Creative Writing: Creative writing is essential for successful campaigns as words have the power to give meaning. A designer should be well aware of the ways a good copy can make a significant difference in promoting a fashion product, leading to its sale. Therefore, skills in creative writing are necessary that suits fashion and lifestyle industries.
Fashion communication offers a four years programme course that primarily focuses on four major domains, i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking. The related genres of these major areas use hand and digital skills through knowledge, application and practice-based approach.
Fashion communication graduates, after completion, of course, emerge as influential professionals, qualified to offer useful and financially attainable communication solutions for the fashion industry. Apart from the fashion communication course, industrial design, fashion design and communication design courses in India or elsewhere can also opt under Bachelor of Fashion.
