Fashion Communication is one of the
recent and most rapidly evolving streams in fashion world. Fashion,
itself, is one of the swiftly progressing sectors that traverses
across several other sectors and has compelled almost all brands to
get associated with it. And by brands here, we mean both national as
well as international brands. The new developments have also opened
up new channels for fashion communication designers whose focus areas
extend up to design portfolios, brands' identification, as well as
strategies. Their work area is mainly associated with advertising,
display designs, exhibit designs, graphic design, styling, as well as
merchandising. Students and professionals proficient in fashion
communication have special skills and knowledge about this domain.
The ones with degree in it are capable of offering substantial
communication solutions for lifestyle as well as fashion industry.
So, what exactly
is the extent of opportunities or scope available for people pursuing
degrees and courses in fashion communication? The courses and
curriculum of fashion communication mainly focus on designing process
and towards the implementation of a human approach towards it. The
undergraduate courses in this share a very close curriculum with
bachelor of design
as well as other normal
designing
courses in India.
Such courses are offered by a number of
designing institutes in India and some of those happen to be
the most reputed ones.
The fashion communication undergraduate
course is a very versatile one that includes several subjects like
exhibition and display design, styling, creative writing, public
relations, photography, event management, visual merchandising,
retail experience design, graphic design, and so forth. In terms of
career scope, a degree or certificate in fashion communication will
arm you with qualification for securing the most feasible
communication solutions for lifestyle and fashion industry. It
includes myriad of other opportunities that will help you in entering
the fields of fashion marketing, public relations, journalism, as
well as advertising. You can assume role of a graphic designer or
fashion designer or a professor, or a fashion journalist, art
director, etc. All you are required to do is take admission in a
decent college and follow your dreams. One such college is Symbiosis
Institute of Design based in Pune which has earned a
fair name in fashion world and is currently offering undergraduate
courses for the same.
