Jobs you can pursue with your graphic design degree

In today’s job market, graphic designing is an exciting career choice. It allows you to implement your artistic minds into creating something unique and visually appealing for the audience. For the sheer delight of job satisfaction, many designers like you aspire for a career in this field. As a result, communication design courses such as B.Des in Communication Design offer specialization in graphic design. It gives an impetus to your creative outlook and enables you to come up with new art every time.

For their creative minds, graphic designers are well-respected in advertising and marketing agencies. They can land lucrative jobs in the industry such as -

1. Graphic Designer

As a graphic designer, you will create visual concepts that engagingly communicate the product’s ideas. It should captivate the audience and compel them to purchase the product. The mode of communication can be in the form of advertisements, brochures, magazines, and corporate reports. Therefore, you will be responsible for the layout, font, font size, colour, headline length and the spacing between text and images.

You will also have additional responsibilities in terms of client interaction. You will set a meeting with the client and determine the scope of the project. Then, you discuss the client’s targeted audience and the message they want to portray. Based on that, you present multiple designs to the client. You incorporate the changes recommended by the client on the chosen design and send it for printing to publish it.

2. Product Designer

As a product designer, you will be converting ideas into beautiful and functional products. You will work closely with the product manager and developers for creating prototypes and iterating on several features until they are perfect. You will also closely work with the engineering team to conceptualize the design of the product. Overall, you will be responsible for delivering beautiful user experiences. The key is to create appealing user interfaces that address the user’s pain points.

To be a good product designer, you should be proficient in sketching, Photoshop, Illustrator, or other design tools. You must have a strong knowledge of the current UX practices, such as user research and accessibility across mobile and web. Experience in HTML, CSS or Javascript is a massive plus.

3. Creative Director

As a creative director, you will handle the creative department in advertising and marketing agencies. You will monitor their company advertisements, brand campaigns, and brand standards.

Apart from that, you will be regularly working with the brand team. You will supervise their daily workflow and monitor deadlines and budgets. You will pitch new ideas for company branding, promotional campaigns, and marketing communications. You will also keep brainstorming sessions to broaden your team’s creative horizons. When it comes to handling clients, you will assist their queries in a timely and professional manner. You will make sure your team creates marketing plans and craft copies that satisfy the client’s requirements.

As a fresher, you will receive a starting salary between Rs 5 lacs per annum and Rs 8 lacs per annum on landing one of these jobs. With experience, your salary will grow substantially. In case the fashion industry interests you, you work as a graphic designer by graduating from one of the fashion communication colleges in India.

We hope your creative talents put you on the path to a fulfilling career in graphic designing. All the best!

Exciting career options you can pursue in fashion communication design

By studying fashion communication design in one of the fashion designing colleges, you will learn how to create a unique brand identity. You will also know about the visual form of communication, such as video, graphics, photographs, etc. It will make you understand how creatively communicating a brand’s message will help in creating a memorable experience for their customers.

The avenue of fashion communication design will also help you land lucrative job profiles. Let’s know about them.

1. Fashion Stylist

As a fashion stylist, you will act as a consultant for special clothing used in various events. These events are editorial features, print or television advertising campaigns, music videos, and any public appearances made by public figures.

To create clothing for such events, you will collaborate with a creative team. It will consist of a fashion designer, photographer, make-up artist and hairstyle. The team will work together to create a particular look, specific to the project’s theme. The goal is to make your client look the most well-dressed on the event day.

By attending more fashion events, you will interact with prominent people in the fashion industry. It will help you bag exciting projects, which will lead to work recognition.

2. Graphic Designer

As a graphic designer, you have to impress your clientele with your level of creativity. You must create visual concepts that communicate your client’s ideas to the audience. It could be in the form of graphic design, typography, photography and illustration.

You can also make a career in branding design. It involves creating visual components that differentiate a brand from its competitors. As a graphic designer, you can create a logo which acts as a visual representation for people to relate with it. Thus, you will contribute to creating a credible brand identity for your client.

3. Visual Merchandiser

The purpose of visual merchandising is to highlight the features and benefits of the product hung on a 3-D dimension display. It will attract, engage and motivate the customers towards purchasing the product.

As a visual merchandiser, you will use your design skills to promote the products of retail businesses in an appealing way. The eye-catching product display and the store layout will help in attracting customers and encourage them to buy. You will also be suggesting and creating brand plans that will help in attracting more customers on a daily basis.

4. Fashion Forecaster

As a fashion forecaster, you will be identifying fashion trends based on factors such as colours, fabrics, textures, accessories, footwear, etc. It will help you identify the contemporary style trends that align with the on-going season. You can, therefore, use this information to consult stores and runways in their product display.

You can work in industries such as automobiles, medicine, food and beverages, literature, and home furnishings.

By graduating from one of the fashion communication colleges, you can secure one of these well-paying job profiles. It will take your career to newer heights and bring you recognition in the fashion industry.

Everything you need to know about the process of industrial design

Completing your industrial design course makes you eligible to pursue a career in industrial designing. It involves designing visually appealing products that create an impact on the market or make improvements to the existing ones. As an industrial designer, you will be responsible for researching the technology, materials and manufacturing methods required to design these products.

But, this is just one of the many stages you will face in an industrial design process. It is meticulous and warrants hours of planning and strategy to come up with a unique design. To brief you about the industrial design process, we listed a step-by-step process for the same. Continue reading to find out!

1. Briefing

The industrial design starts with the briefing of the product. In this stage, the client will present you with his idea, his needs and requirements, and the problems he is currently facing. As an industrial designer, you must ask the right questions to extract as much information as you can and get a complete picture of your client’s idea with all his aspects.

At the end of this briefing, you will get a summary of the product’s idea and its specific objectives. Based on this brief, your work will get a full-fledged direction.

2. Research

Once you get the product’s brief, you should research its industry, competition, and the performance of related products in the market.

By examining different specifications, design, and manufacturing materials used, you will be able to visualize the type of design you want to deliver to your client.

3. Brainstorming

This stage is one of the most fun and creative steps of the entire process. You will draw multiple sketches to create the design of the product, and you will be creating unique prototypes so that your client can choose one from many alternatives.  

4. Presentation

In this stage, you conduct a meeting with your client and offer them different proposals for their product. You present each proposal in-detail, explaining their elements, features, advantages, and how they will differ from current products in the market.

After evaluating each proposal, the client’s pick will go for further development.

5. Development and delivery

Upon selecting the proposal, you have to work on finishing the final details of the product. You will make sure that the product’s features meet the requirements and objects of the brief. Moreover, you will also incorporate last-minute suggestions from the client before running the final tests on the prototype design.

Once you are through with the development process, you will create a 3-D model of the product’s design on CAD software and deliver it to the client. He will then send it for manufacturing and production.

To be well-versed with this process, make sure you graduate from one of the best designing colleges in Pune or elsewhere. The excellent faculty in these colleges will teach you about this field in detail.

Everything you need to know about fashion forecasting

A career in fashion designing lets you explore your creativity and your designing talents in a more contemporary manner. The field entices you with the idea of creating a unique piece of art in the form of clothing, footwear or accessories and in the process, make a name for yourself. Hence, you opted for a fashion designing course such as B.Des in Fashion Designing to learn about this field as a whole.

After graduation, the popular career options in front of you is of being a fashion designer, graphic designer, retail manager, or retail buyer. While these jobs pay well and are beneficial to your career, there is also a niche career option in fashion designing, which offers the same perks as the ones mentioned above. It’s that of a career in fashion forecasting. This article will talk about the various aspects of fashion forecasting.

1. What is fashion forecasting?

Fashion forecasting is a discipline in fashion designing that focuses on identifying trends. The identification is made based on factors such as colours, fabrics, textures, accessories, footwear, etc. As a fashion forecaster, you will use these factors to pick out the contemporary style trends that align with the on-going season. Based on your information, stores and runways will display products that go with the modern trend. Fashion forecasting also extends to industries such as automobiles, medicine, food and beverages, literature, and home furnishings.

Apart from identifying trends, you will also be responsible for attracting customers to retail businesses and designers. It will not only help them sell their products but also establish their unique brand identity. Therefore, you can create a strategy for the same by understanding their business vision and creating a target profile for the same. The latter is done by collecting information about available merchandise, their compatibility with modern trends and thus, selecting the appropriate ones for a business and its target customers.

2. What are the types of fashion forecasting?

Fashion forecasting is of two types: short-term and long-term forecasting.  

Short-term forecasting focuses on identifying trends based on current global and domestic events, such as pop culture, sports, art, technology, etc. Designers can use these trends to communicate in the form of fashion apparel. An example of this would be Nike recently releasing limited non-cotton apparels to raise awareness about global warming.

Long-term forecasting is the process of analyzing and evaluating market trends over an extended period. This form of forecasting scans the market on factors such as urban and suburban demographics, cultural & environmental changes, changing market trends, varying customer expectations and new developments in various fields. By relaying this information to brands and retail businesses, you can help them understand customer needs and suggest manufacturing products that will stand the test of time.

3. What are the career prospects?

As a fashion forecaster, you will use your knowledge and analytical skills to predict trends in the fashion industry. By providing this information to fashion retailers, designers, fashion buyers, and other forms of design firms, you can be their fashion consultant.

For your invaluable service, you can expect a starting salary in the range of Rs 3-5 lakhs per annum. By accumulating more experience, you can expect your salary to grow exponentially.

Now that you have everything you need to know about fashion forecasting, you can use this information to make an informed decision. If pursuing a career in this discipline interests you, enrol in one of the fashion designing colleges in Pune India, where you will learn about fashion forecasting in detail. All the best!

Everything you need to know about a career in industrial design

In comparison to other careers, a career in designing is artistically satisfying. As a designer, you have to be creative and unique in your approach. The expectations from you would be to design a visually appealing product that makes an impact on the market; whether it is clothing apparel or any other physical merchandise. If the prospect of designing products for day-to-day use intrigues you, a career in industrial design will suit you best.

While the process may seem tedious to some, it's a high-paying & fun creative outlet for true artists. By combining your creative instincts with your designing knowledge, you can bring even the most complex art forms to life. Thus, a creative person like you will find immense job satisfaction in industrial design. Keep reading to know more about this specialization.

1. What does an industrial designer do?

As an industrial designer, you will focus on the creative aspect of the product’s physical design. You will conceptualize an idea for the product’s physical form and features. Then, you will visualize the product and iterate the process until you find a convincing idea for the final product.

Also, during product planning, you will be in discussions with the client to meet their expectations in the product’s final design. You will also gain insights from the marketing and research team regarding customer’s expectations from products similar to this one.

After the approval of the final idea, the design is sent to the engineering team for the manufacturing process to begin..

2. How do you pursue a career in industrial design?

To pursue a career in this field, you can opt for B.Des in Industrial design. It is a four-year undergraduate course that aims to nurture your creative mind through rigorous inputs in technological, thinking and conceptualizing abilities.

By the end of this course, you will have a thorough understanding of the following -

● Solving real time problems creatively and analytically.

● Creating simple or complex product and system designs.

● Learning various hand, digital, visualization and articulation skills.

● Designing a product based on the user’s needs.

● Maximizing user experience of the product.

3. What is the scope of a career in industrial design?

With the market becoming increasingly competitive, a good product design has become a decisive factor in the success of a product among consumers. Therefore, companies in India are looking to hire industrial designers who can understand the factors of product development such as form, usability, user experience and ergonomics of the design. Hence, India is presently the place to be if you want to choose product design as your domain.

You can also lead a successful career in domains such as automobile design, airline interior design and interior space design.

Hope this information gives you enough confidence to pursue a career in industrial design. By graduating in one of the industrial design courses in India, the skillset that you acquire from this course will help place you in a top company in no time. All the best!