Jobs you can pursue with your graphic design degree

In today’s job market, graphic designing is an exciting career choice. It allows you to implement your artistic minds into creating something unique and visually appealing for the audience. For the sheer delight of job satisfaction, many designers like you aspire for a career in this field. As a result, communication design courses such as B.Des in Communication Design offer specialization in graphic design. It gives an impetus to your creative outlook and enables you to come up with new art every time.

For their creative minds, graphic designers are well-respected in advertising and marketing agencies. They can land lucrative jobs in the industry such as -

1. Graphic Designer

As a graphic designer, you will create visual concepts that engagingly communicate the product’s ideas. It should captivate the audience and compel them to purchase the product. The mode of communication can be in the form of advertisements, brochures, magazines, and corporate reports. Therefore, you will be responsible for the layout, font, font size, colour, headline length and the spacing between text and images.

You will also have additional responsibilities in terms of client interaction. You will set a meeting with the client and determine the scope of the project. Then, you discuss the client’s targeted audience and the message they want to portray. Based on that, you present multiple designs to the client. You incorporate the changes recommended by the client on the chosen design and send it for printing to publish it.

2. Product Designer

As a product designer, you will be converting ideas into beautiful and functional products. You will work closely with the product manager and developers for creating prototypes and iterating on several features until they are perfect. You will also closely work with the engineering team to conceptualize the design of the product. Overall, you will be responsible for delivering beautiful user experiences. The key is to create appealing user interfaces that address the user’s pain points.

To be a good product designer, you should be proficient in sketching, Photoshop, Illustrator, or other design tools. You must have a strong knowledge of the current UX practices, such as user research and accessibility across mobile and web. Experience in HTML, CSS or Javascript is a massive plus.

3. Creative Director

As a creative director, you will handle the creative department in advertising and marketing agencies. You will monitor their company advertisements, brand campaigns, and brand standards.

Apart from that, you will be regularly working with the brand team. You will supervise their daily workflow and monitor deadlines and budgets. You will pitch new ideas for company branding, promotional campaigns, and marketing communications. You will also keep brainstorming sessions to broaden your team’s creative horizons. When it comes to handling clients, you will assist their queries in a timely and professional manner. You will make sure your team creates marketing plans and craft copies that satisfy the client’s requirements.

As a fresher, you will receive a starting salary between Rs 5 lacs per annum and Rs 8 lacs per annum on landing one of these jobs. With experience, your salary will grow substantially. In case the fashion industry interests you, you work as a graphic designer by graduating from one of the fashion communication colleges in India.

We hope your creative talents put you on the path to a fulfilling career in graphic designing. All the best!