Fashion Communication: Everything you need to know beyond Fashion Design

In the ever-growing world of fashion, the Fashion Communication programme happens to be the single most advanced, exciting, and increasingly essential pathway to open up in the fashion and lifestyle industry which leads to the emergence of fashion communication colleges in India.

It involves the process of conveying the message of your brand to the customers. Several crucial activities that transform innovative ideas into sales happen through fashion communication.

In the broad aspect of fashion designing, fashion communication is about understanding consumer's mindsets and exchanges ideas to give an effect in concept creation, implementation, development, and selling out of the product. Information and ideas get channelized across different roles and levels in fashion design.

It is the backbone of the whole fashion business. With globalization, several luxury brands have grown in the Indian retail market. Moreover, in today's competitive scenario, the success of a brand is measured by its unique identity and experience; thus, fashion communication is gaining artistic dignity.

Regular training in fashion communication is a part of a study at the Bachelor of Fashion.

● Visual Merchandising: In visual merchandising, the fashion designer ideates and creates the most suitabletheme for the product to display. The aim is to attract the viewers and to convert even a disinterested person to a potential buyer. Fashion communication methods like in-store displays, outdoor displays, fashion shows and fashion photography stimulate an impression from the viewer. Innovative displays with themes can include mannequins or models dressed up in a dress category, presented in an appropriate environment.

●  Styling: Styling sets the platform for effective presentation of fashion products through several media. The stylist decides on the optimal design for the display. He/she should have a good knowledge of media to exhibit the product efficiently to the potential buyer.

●  Graphic Design: Graphic design is mostly applicable to print and digital media. Awareness and knowledge in graphic designing help the designer to provide the best insight and ideas for making an impressive presentation. The colours, patterns, balance of elements and the highlights checked and approved for the sake of reliable results.

●Public Relation: In fashion, beyond creativity and exceptional design, collaboration and networking help in establishing a designer in the industry. Public relations depend on the skill to network and bring people together. It involves planning, organizing, and meetings with clients, partners and collaborators who make the fashion business successful.

●Creative Writing: Creative writing is essential for successful campaigns as words have the power to give meaning. A designer should be well aware of the ways a good copy can make a significant difference in promoting a fashion product, leading to its sale. Therefore, skills in creative writing are necessary that suits fashion and lifestyle industries.

Fashion communication offers a four years programme course that primarily focuses on four major domains, i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking. The related genres of these major areas use hand and digital skills through knowledge, application and practice-based approach.

Fashion communication graduates, after completion, of course, emerge as influential professionals, qualified to offer useful and financially attainable communication solutions for the fashion industry. Apart from the fashion communication course, industrial design, fashion design and communication design courses in India or elsewhere can also opt under Bachelor of Fashion.

Fashion Designing - Create your style

“It seems that true luxury lies in freedom from needing that red-bottom shoe, that handbag with all the tiny initials and big price tag, or the latest trend to know that a person truly matters. True luxury seems to lie in the separation of confidence and materialism.”

Fashion designing is considered as one of the most creative fields, as it involves the art of applying design, aesthetics and natural elegance to clothing and its accessories. The designers conduct analytical research on the latest trends to create a wholly different and original model of their own. These specific designs are used by manufacturers, and other content creators, to enhance their existing collection.

Fashion Designing as a profession and a full-time degree course has been considered by a lot of people in today's modern era. There are a lot of fashion designing colleges which act as a medium for the creative minds, aspiring to make a way into the fashion industry.

The skillset of a fashion designer:

As fashion designing is completely dedicated to creating a lifestyle with the right clothes, it requires someone who has an artistic and creative personality. Apart from this, there are a few specific skills which are needed to become a good designer. Candidates who are interested in pursuing a fashion design degree need to keep in mind the below-given requirements;

●       Creativity and artistic taste

●       Good communication skills

●       Sensitivity to colours, shades and tones

●       Originality and innovativeness

●       Interest in sketching

●       Eye for detail

●       Visual imagination

●       Observation

●       Ability to think in three-dimensions to translate visualisation into garments

All these factors, if possessed, can turn a common man into a fashion design expert, with a lot of potential for his/her future.

With the current popularity and the growth that has been observed in the industry, the number of colleges offering fashion designing courses in Pune, Mumbai, Bangalore and other parts of the country have gone to reach a high number.

Various fashion designing colleges have been offering degree courses for all students, starting from an undergraduate degree, to a Master degree as well as a diploma.

Let's list down the programmes accordingly;

UG Programs :

●       BDes Fashion Design

●       BA (Hons) Fashion Design

●       BSc Fashion Design

●       BSc Fashion Design & Technology

PG Programs:

●       MDes Fashion Design

●       MA Fashion Design

●       MBA in Fashion Design Management

●       MBA in Fashion Management

●       MSc Fashion Designing

●       MSc Fashion Design & Technology

Diploma Programs:

●       Diploma in Fashion Design

●       Undergraduate Diploma in Fashion and Apparel Design

●       PG Diploma Fashion Design

●       Certificate Course in Fashion Design

●       Certificate in Fashion Styling

A student can choose from any of the courses mentioned above, and set himself a great future in the world of fashion.

Lets now see, what are the designation or job opportunities that are open for a fashion designer after the completion of their degree.

Fashion Design Career and Jobs:

When a person decides to join the industry on a professional level, he/she must keep in mind that, there has to be an immense and in-depth knowledge about various fabrics, weaves, draping qualities, colours, and most importantly the changing trends in the current world.

There are a few job profiles listed below, which can be considered by any aspiring fashion designer;

●       Fashion Marketer

●       Fashion Concept Manager

●       Quality Controller

●       Technical Designer

●       Fashion Consultant/Personal Stylist

●       Fashion Coordinator

●       Fashion Show Organisers

●       Fashion Designer

Bachelor in Design - Where Creative minds meet

“Artists can have greater access to reality; they can see patterns and details and connections that other people, distracted by the blur of life, might miss. Just sharing that truth can be a very powerful thing.”

–Jay-Z

A Bachelor in Design is a professional four years long under-graduation course, for the students who are interested in any designing; may it be Product design, fashion design, Textile design, Fashion Communication, and much more. The degree focuses on the overall development of a student in all aspects of aligning their skills with the required technique and the latest technology, to get the best of outcomes.

This course has evolved as a professional degree option for the students over the years due to the growth and requirement of new and creative minds in the industry.

Eligibility:

Currently, thousands of students have started to consider this course as an option, as it involves creativity, and skill set, which can be delivered with a lot of originality by the young minds.

The essential requirement for a student to get admission into any Design colleges is a minimum of 50% marks in any stream after 12th standard or a diploma in any design course.

There is a list of entrance exams, which a student has to qualify before he/she gets admission in any of the good colleges which offer communication design courses in India. There are both online as well as offline entrance exams which are available for the students to appear for. Few of them are listed below;

● UCEED - Online Exam

● NID DAT - Offline Exam

● AIEED - Offline Exam

Securing high marks in any of the entrance exams will grant the student admission in any of the best colleges which offers communication design courses.

Scope of a Design Degree holder;

As the Design degree has been growing in the industry, there are a lot of job opportunities which are available for their future. Below listed are few of the most attractive and well-paid jobs, which a designer can choose according to his/her specialisation and self-interest;

● Graphic Designer

● Design Managers

● Textile Designer

● Design Director

● Quality Controller

● Textile Illustrator

Apart from these, there are a few sectors which the student can choose immediately after the completion of their Under-Graduation Degree.  Few of them are given below for your reference;

● Corporate Houses

● Shopping Malls

● Fashion Marketing

● Design Production Management

● Fashion Media

● Boutiques

● Fashion Accessory Design

● Fashion Show Management

With all the career opportunities and options, there are a few noticeable colleges, which offer the best of communication design courses, with all the other branches of a professional Design degree course.

If you are in a hunt for one of the most exciting fields in the industry which requires fresh minds, with a lot of creativity, a Design degree is the perfect under graduation course which can be considered. 

Communication Design – The New Trendy Career Opportunity

Communication design is a growing career opportunity where people reach out to the masses with the help of well-designed and visually engaging content on different mediums, then be it print, electronic or digital. The world is turning digital. And in this highly digitalized world, we are always on our feet, consuming only less time-consuming information. This is where visuals or videos take precedence over read-only material. Just like electronic medium, digital too is a beautiful combination of audio and visual communication impacting lives. This is the reason communication design courses in India are rapidly growing in number at several institutes. There are various elements that add to this trendy profession like typography, animation, graphics, copywriting, etc.

To enhance brand presence, people use visual elements that enables them to attract their targeted audience for brand marketing and other promotional techniques. With this ever-increasing penetration of social media in our lives, it has made this career opportunity an interesting one for people who are interested in creatively expressing themselves using graphics. It can be easily opted as a major in graduation, after school. Some colleges also offer a Master’s degree or PG Diploma in design as well. The colleges that offer programs like communication design, fashion communication, industrial design, etc. primarily focus on developing visualization skills of individuals and help them upgrade themselves in the industry. The first year is dedicated to conventional disciplines like working on soft skills, new media skills, developing visual perception and for the rest of the years, a student can choose the significant subject of their interest.

The employment avenues for communication design are not only limited to digital or electronic, but it is also spread across print medium as well. The graduates in this field can find jobs as print media designers, graphic designers, user interface designers, video film designers, etc. The primary objective of any form of communication is to inform, educate, and entertain. Walking on the same line, the aim of communication design too is to inform, educate, entertain, and also make the audiences engage in it as much as possible to turn leads into sales.

There are many fashion communication colleges in India, communication design colleges that provide specialized design-related courses across the country. Some of the leading design institutes names in which you can apply for a course of your interest are the Indian Institute of Art and Design, Symbiosis Institute of Design, Pearl Academy, National Institute of Design, etc.