Fashion Communication: A Rare Career Opportunity

Fashion Communication is one of the recent and most rapidly evolving streams in fashion world. Fashion, itself, is one of the swiftly progressing sectors that traverses across several other sectors and has compelled almost all brands to get associated with it. And by brands here, we mean both national as well as international brands. The new developments have also opened up new channels for fashion communication designers whose focus areas extend up to design portfolios, brands' identification, as well as strategies. Their work area is mainly associated with advertising, display designs, exhibit designs, graphic design, styling, as well as merchandising. Students and professionals proficient in fashion communication have special skills and knowledge about this domain. The ones with degree in it are capable of offering substantial communication solutions for lifestyle as well as fashion industry.

 

So, what exactly is the extent of opportunities or scope available for people pursuing degrees and courses in fashion communication? The courses and curriculum of fashion communication mainly focus on designing process and towards the implementation of a human approach towards it. The undergraduate courses in this share a very close curriculum with bachelor of design as well as other normal designing courses in India. Such courses are offered by a number of designing institutes in India and some of those happen to be the most reputed ones.

The fashion communication undergraduate course is a very versatile one that includes several subjects like exhibition and display design, styling, creative writing, public relations, photography, event management, visual merchandising, retail experience design, graphic design, and so forth. In terms of career scope, a degree or certificate in fashion communication will arm you with qualification for securing the most feasible communication solutions for lifestyle and fashion industry. It includes myriad of other opportunities that will help you in entering the fields of fashion marketing, public relations, journalism, as well as advertising. You can assume role of a graphic designer or fashion designer or a professor, or a fashion journalist, art director, etc. All you are required to do is take admission in a decent college and follow your dreams. One such college is Symbiosis Institute of Design based in Pune which has earned a fair name in fashion world and is currently offering undergraduate courses for the same.