What are the different types of fashion communication design

In today’s competitive market, it is essential that companies project themselves as unique. The uniqueness should reflect on their products, services, or branding activities. This helps in creating a perception of originality, where brands can offer an experience that the consumer won’t get anywhere else.  Fashion communication design plays an important role to create that perception.

It is a discipline of design which intends to present a product to the customers through visual communication such as video, graphics, photographs, etc. By highlighting the product’s appealing design and usefulness, fashion communication makes it feasible for brands to communicate the right message to the target audience.

Since fashion communication combines designing with the market, pursuing a career in this discipline is an attractive proposition. If you are one of these students, you should join one of the best fashion communication colleges in India. Here, you will learn about the various types of fashion communication design in detail. Which are these types? Let’s find out.

1. Graphic design

Through interesting visual concepts that aim to communicate ideas, graphics design captivate the audience. The form of communication used to visualise these ideas are typography, photography, and illustration.

The use of graphic design is used for editorial design such as magazines, newspapers & books, advertising, web design, product packaging, and signage.

2. Branding design

Branding design involves creating visual components that help the brand differentiate itself from its competitors. The brand design could be as simple as designing a logo, which acts as a visual representation for people to relate with it. Thus, it helps in creating a brand identity, which customers associate with a high level of credibility and quality.

3. Event design

Brands are known to conduct events when launching their product. It not only makes the product familiar with the audience but also boosts its chances of becoming a success. Hence, planning such events becomes vital.

First of all, to make a lasting impression amongst the attendees, it is important to empathise with them. An event manager has to understand what the audience expects from an event and what aspects of it frustrates them. Accordingly, the planning and designing of the event take place to make sure attendees not only enjoy their time but experience something different.

By learning fashion communication design from one of the fashion designing colleges in Pune India, you will learn how to use these types for marketing and branding purposes. We hope this has helped you understand the different types and what each of it offers.

What is the scope of fashion designing in India

A career in fashion designing is said to be lucrative and glamorous. It is lucrative because of the well-paid opportunities you can avail by being a fashion designer or by running your fashion label. The glamour comes from the attention your work receives in the press and amongst your peers. Based on these factors, it is no surprise that a career in designing in this discipline entices a lot of students.

However, one question that often lingers is how the Indian market for fashion designing is? Does it have the same scope as the rest of the world? Well, we have answered those and some other queries as well. Read further to know more!

1. Is it the right career for you?

Before you research about the scope of fashion designing, the question you need to ask yourself - Is fashion designing the right career for you?

Because, to succeed in fashion designing, you need to have a penchant for creativity, style, and originality. Furthermore, you should have a good knowledge of colour combination, shades, textures and fabrics. After that, you should sketch them out for design visualization. Based on that, your idea can come to life.

If you are capable of all this and much more, a career in fashion designing is for you.

2. How much will the course cost you?

The cost varies for different fashion designing courses and institutes. For example, B. Des in Fashion Designing from a reputed institute will cost you a minimum of 2 Lakhs for the entire duration of 4 years. Therefore, the course is affordable, and you can get a good ROI on it.

3. What are the career prospects?

Since India’s millennial generation believes in pursuing careers that align with their interests, the scope for fashion designing has significantly improved. Plus, the fashion industry welcomes individuals who are talented, hardworking and enthusiastic about their work. Therefore, you will meet a lot of creative individuals who will leave an impression on you with their ideas and make you a better designer.

In fashion designing, some of the major employment areas in India are as follows -

● Fashion Show Management Agencies

● Fashion Marketing And Merchandising Companies

● Garment Manufacturing Units

● Jewellery Houses

● Leather Companies

You can also freelance for fashion design companies or popular fashion designers. Or even better - work abroad!

4. What will be your starting package?

As a graduate, your starting salary will range from Rs 3-5 lacs per annum. Your salary will vary depending on your job profile like a fashion designer or a fashion illustrator. However, your salary will gradually increase with more experience. The knowledge you gain in your early days will be invaluable and serve you well for the rest of your career.

By reading the scope of fashion designing in India, hope it fills you with enough confidence to pursue a career in this discipline. Study well in your fashion designing course and aim for the stars!

Exciting Careers In Industrial Design You Can Choose From

If you are planning to pursue a career in industrial designing, and looking for industrial design courses, consider opting for B.Des in Industrial design. It is a four-year designing course that aims to nurture your creative mind through rigorous inputs in technological, thinking and conceptualizing abilities. It will help you learn how to solve problems in real-time problems by thinking creatively and analytically.

 As an industrial designer, you can pursue careers which are not only exciting but also pay well. Let’s look at a few of these careers.

1. Automobile design

Automobile design is the process of developing the aesthetic appearance of motor vehicles such as cars, motorcycles, trucks, buses, etc.

As an automobile designer, you will be responsible for the functional design and development of the vehicle. You have to specialize in the ideas, layout and components of an automobile. Also, you will have to conduct meetings with clients to understand their requirements, specifications, and preferences for the design. Once everything is decided, you will design the entire layout of the vehicle on CAD software. In this creative process, your artistic instincts will shine.

This is why automobile design ranks amongst the exciting career choices in industrial design.

2. Airline interior design

Have you ever been awestruck by the interior design of an aeroplane? If you have, it is not surprising. The interiors are designed in a way that makes the plane look world class and also improves the experience of the passengers. Therefore, if you wish to make your career in such an exciting field, industrial design lets you do that.

By measuring the interior dimensions of the aircraft, you can create a layout that takes the travelling experience of the passenger to the next level. It includes designing the lounge, bar and other amenities for leisure, all inside the aircraft. How cool is that!

Therefore, if you wish to pursue an exciting career, airline interior design is the one for you.

3. Product design

As a product designer, you will be working for companies in domains such as manufacturing, engineering, architecture and more. You will be either creating new products or improving the existing ones. It could be designing a new mobile or upgrading the existing appliances. Therefore, your job duties will be -

● Researching technology, materials and manufacturing methods to improve product design

● Using CAD to sketch out ideas and developing design concepts

● Testing the design concept by creating prototypes

These are the exciting career prospects you can choose from after completing your industrial design course in India. Choose the one that aligns with your creative and analytical personality. All the best!

What are the different types of fashion designing

Creativity is the most potent ammunition in a designer’s arsenal. It allows them to depict their ideas uniquely, to put across their message in the minds of the audience. This idea extends to fashion designing. It’s a branch of designing where designers have to let their creative juices flow to create a stunning piece of art. Plus, the scope in this field is outstanding. As a result, designing students are enticed by the prospect of pursuing a career in fashion designing. So, if you are one of these students, you are in for a joyful ride.

However, before proceeding to join one of the fashion designing courses in India, you must know that fashion designing is further divided into four types - Clothing, Footwear, Accessory, and Costume. To what they are about, we have briefed each type in detail. Keep reading to learn more.

1. Clothing

As a clothing designer, you will be tasked with creating apparel for men, women and children. It is a detailed process where you will begin by choosing a design and end with a product to sell. Therefore, to get this process right, you must choose the correct fabric that fits the apparel pattern in your mind. The apparel’s theme should be seasonal, so consumers can find the wear they are looking for. Also, the garment should align with the trending fashion. To fulfil these challenges, you have to apply knowledge and skills you learnt in your designing course. If your quality of work shines through, you will be held in high estimation as a designer in your corporation.

2. Footwear

As a footwear designer, you will be conceptualizing shoe designs for particular ages, genders, or environments. An example of this would be creating a sports shoe for both sexes between the age group 20-30. Therefore, the shoe should have a modern look to it, which will attract consumers for this demographic. It is a reason why brands such as Nike and Reebok achieve record sales, where world-class designers create products based on the whims and fancies of their target audience.

3. Accessory

As an accessory designer, you are expected to create product designs that have the potential to be timeless classics. These can include accessories such as belts, shoes, scarves, hats, and handbags. Therefore, to create such a design, you must add such colour and style to the design that it magnifies the personality of the wearer. You can also venture into creating wilder and trendier accessories, well suited for the millennial audience.

4. Costume

As a costume designer, you will be working in the motion picture industry. You will be designing costumes for the actors based on their character. If the role is from a historical period, you will design a costume based on the attire of that time. It will add more panache to the actor’s performance and make the whole production aesthetically pleasing. Other responsibilities would include being in constant touch with the director and preparing costumes within the allocated budget.

Hope the detailed information about each type of fashion designing helps you in making an informed decision. You can learn about these types in your fashion designing course. Make sure you pursue it from one of the best fashion designing colleges in Pune or elsewhere. You will learn a great deal about this field and might also get recruited by a leading corporation in the country.

What are the specializations in communication design

A career in designing is a fruitful one. It is an ever-expanding field due to its increasing usefulness in a lot of domains. Whether it is designing a website for an engineering company or hiring an interior designer to decorate an office, the various disciplines of designing have an impact on all walks of life. One such discipline is communication design.

Communication design is the branch of designing that deals with creatively expressing a message to imprint it in the minds of the target audience. Due to its nature of work, the discipline is highly sought after by design students. They pursue a B.Des in communication design to learn about it in detail. Furthermore, the course comprises of four specializations - Graphic Design, Video Design, Animation Film Design, And User Experience Design. It gives students the option to pursue the kind of career they wish to. To help students with the information needed to make an informed decision, here’s a detailed overview of each specialization.

1. Graphic design

Graphic design is the process of creating visual concepts that captivate the audience and communicates ideas at the same time. Graphic designers showcase this form of visual communication through typography, photography, and illustration. Furthermore, the symbols and texts used in the graphic convey their message to the target audience. This form of communication is used in corporate design for logos and branding, editorial design like magazines, newspapers & books, advertising, web design, product packaging, and signage.

2. Video design

With the increasing use of motion graphics and live camera feeds, the field of video design is getting a lot of prominence. This is because video designers are responsible for the overall conceptual idea of the video content while integrating ideas from other design areas. To shoot such content, video designers use methods like 2D and 3D animation, motion graphics, stop motion animation, illustration, etc. They also have to make sure that the video is shot under proper lighting. Since the entire process has to be completed in the allocated budget, video designers have to meticulously plan out the elements to be used in creating the video.

3. Animation film design

The concept of animation film design has greatly impacted the film industry in India and abroad. The number of animated movies year round are living proof of it. Hence, students wanting to make a career in this lucrative field should opt for this specialization. They will learn about the fundamentals and techniques of pre-production, animation scene planning, character design & development, 2D and 3D animation.

4. User experience design

A website’s user experience (UX) is as important as its user interface. A good UX design ensures that a user’s journey is smooth, pleasant and will make them want to revisit the website. Therefore, a UX experience designer plays a huge role in getting these factors right. With the help of graphic design and colour composition, UX designers create a path that logically flows from step A to step B, so that the website navigation makes perfect sense to the user.

These specializations are available in B.Des in communication design, one of the best communication design courses in India. Graduating in one of them will lead to great work opportunities and a very rewarding career. All the best!

Specializations offered in designing colleges

The concept of design plays a pivotal role in the day-to-day lives of people. A good design could be in the form of a well-crafted porcelain bowl, attractive sneakers or even a beautiful coffee mug!

As the design is used in almost every aspect of our lives, companies from various domains are now putting emphasis on recruiting good designers. They want designing professionals who understand people and their preferences. This kind of in-depth understanding can help them come up with ideas to make products. But, where do designers get the aptitude for generating such ideas? By studying the Bachelor of Design (B. Des) course in a designing college.

B.Des is a 4-year undergraduate course that harnesses the creative potential of the students and helps them contribute to the highly dynamic and competitive world of design. It offers different specialisations. Let’s have a look.

1. Industrial Design

B.Des in Industrial design is the study of designing technological products that solve real-time problems. Designers not only work on the appearance of the product, but also on its functioning and its user experience. It is a result of learning skills like hand-eye coordination, visualisation and articulation, which is an integral part of industrial design. If students are eager to innovate a customer-friendly product, service or experience, they should start looking for industrial design courses in India.

2. Fashion designing

Owing to its popularity, B.Des in fashion designing is the most sought-after course amongst designing aspirants. The programme trains students about fashion apparel design, understanding of textiles, ornamentation techniques, garment construction, and more. It also teaches students how to channelise their creativity towards a meaningful design. Here, students are offered industry training and hands-on experience with reputed fashion designers.

So, if designing students wish to follow the footsteps of a Manish Malhotra or Masaba Gupta, they should enrol themselves in the fashion designing courses in Pune or elsewhere.

3. Communication design

B.Des in communication designing teaches students about creating graphic designs for social and other media channels. While aesthetics is one part of creating the graphics, the other part is relating it to the audience. The graphic design can resonate with the viewers by depicting elements which are tailored for a particular region or demographic. The areas that come under communication designing are Design Planning, Dynamic Information Design, Interactive Multimedia, Graphic Design, Video Film Design, Animation Film Design, and User Experience Design.

These are some of the specialisations designing students can pursue. These specialisations are highly respected in the market and the students that graduate in these programmes can get recruited by top companies in the industry.

Important factors while selecting a design college

So, have you decided to pursue a career in designing? Specifically, in fashion designing? If you have, it can be a very lucrative profession provided you graduate from the right college. But, how do you select the right college? Every college claims to be the best college, and every college claims to have the most promising career options. We intend to help you out with this dilemma and make the right choice. To do this, we have provided you with a few factors you must consider before selecting the right college.

Placements

One of the most important factors that a college must provide is placements and placement assistance. Before selecting a college, make sure you check their placement history. Also, to get a more accurate picture, you can contact some seniors or alumni of the college.

Career guidance

Confusion is the de facto state of the youth. There is nothing wrong with this. You are confused as you lack the necessary experience. This is why you should check on the college’s website or get in touch with the placement cell to see if they offer career guidance.

Technology

We are living in a technology-driven world. Every career choice is going to involve some use of technology. The fashion industry is not far behind.

Make sure the college you are applying to, provides you with training on the recent tools and techniques used in the fashion designing industry.

Curriculum

Fashion is a discipline that changes at the fastest rate. What was considered fashionable yesterday, may be considered outdated today. As a fashion designer, you must be up to date with the latest trends. So, while selecting a college, ensure that it includes all the latest fashion trends in the curriculum.

Fees

The fee is another essential factor to consider. If the college you like is expensive, make sure it provides a good ROI.  

Faculty and alumni

A college is only as good as its faculty and the alumni network. Make sure the college you are getting in, has a well-experienced faculty and good alumni network. These are the prerequisites of a successful career no matter what the domain.

By now, we hope you have a good understanding of the matter and are equipped to make the right choice. Several fashion designing colleges in Pune offer good courses and could be a wonderful place to start your career. We hope you make the choice that benefits you the most.

Best of luck with your career!