The purpose of communication design is to creatively express a brand’s message and imprint it in the minds of the target audience. It could be in the form of graphics, video, illustration, or other types of multimedia. Designing visually appealing content creates a positive impression of the brand and builds strong brand identity. As a result, brands invest heavily in acquiring top communication designers.
If you want to pursue a career in communication design, you must opt for one of the communication design courses in India. One such course is B.Des in Communication Design. Here’s a detailed overview of it.
1. What is B.Des in Communication Design?
Bachelor of Design (B.Des) in Communication Design is a four-year undergraduate course where you will develop an understanding of principles, theories, and skills pertaining to communication design. The program aims to prepare you as a competent communication designer or planner.
You will study this course for eight semesters, where you will explore new skills of communication while realizing your full creative potential.
Let’s elaborate more on the disciplines you can specialize in.
2. What are the specializations in this course?
a. Graphic design
By specializing in graphic design, you will learn to create visual concepts that delight the audience, and also communicate ideas efficiently. You can showcase this communication in the form of typography, photography, or illustration, where symbols and texts will convey the message to the audience. You might also design logos for branding purposes.
b. Video Design
As a video designer, you will be responsible for the video’s conceptual idea, while deriving ideas from reference videos. To successfully create such videos, you can apply the knowledge you learned in your B.Des program. It includes the use of motion graphics and live camera feeds, 2D & 3D animation, motion graphics, stop motion animation, illustration, etc.
c. Animation film design
Animation film design has taken the Indian film industry by storm. The number of animated movies produced in India is living proof of it. Hence, you can enjoy a successful career in this field should you opt for this specialization. You can learn about the fundamentals of pre-production, animation scene planning, character design & development, 2D, and 3D animation.
d. User experience design
As a user experience (UX) designer, you will ensure that users experience a smooth journey, which makes them revisit the website. For that, you will focus on user navigation. Here, the user follows a logically created path from point A to point B. You can also use components such as graphic design and colour composition to create a visually appealing website.
3. What are the career options after completing this course?
After graduating in this course, you can land one of the following job profiles -
● Graphic Designer
● Communication Designer
● Web Designer
● Service Designer
● Freelancer
As a fresher, you can expect a starting salary between INR 4L per annum to INR 6L per annum.
Hope you have enough information to make an informed decision. If your interests align in fashion designing, you can pursue it in one of the fashion communication colleges in India. All the best!
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