The importance of product ergonomics in industrial design

Upon studying one of the industrial design courses, you will learn the process involved in creating a physical design of an industrial product. This process can take many forms; from intuitive creativity to scientific decision-making. However, the aspect that tops them all in industrial design is product ergonomics.

Here’s everything you need about product ergonomics and its importance in industrial design.

1. What is product ergonomics?

Ergonomics concerns with the understanding of human interactions and environmental elements, and optimize the performances of the two entities through the application of principles, data, and methods. Similarly, product ergonomics ensure that the product is a good fit for the people interacting with it. It includes taking into account the needs of the consumer and designing a product accordingly.

Integrating ergonomics into a product’s design is vital for its commercial success. We shall learn more about its importance.

2. Why is it so important?

Ergonomics plays an essential role in the research and development process of a product. An example of that would be identifying user characteristics that will positively impact the performance and usage of a product. Ergonomics uses anthropometric data (the study of measurements and proportions of the human body) to determine the correct size, shape, and form of a product. Other factors on which a product design depends upon are body size, body shape, strength, mobility, sensor sensitivity, mental ability, experience, culture, and emotions,

Product ergonomics are further categorized into three broad areas. Let’s take a look at them -

Physical ergonomics -

While designing a product, physical ergonomics is of utmost importance. Companies make sure their customers can smoothly use their products without risking any physical injury. Therefore, they make sure their products comply with the anatomical, anthropometric, and biomechanical characteristics related to physical activity. It includes working postures, manual handling, and musculoskeletal movements.

Psychological ergonomics -

People use products for different reasons. It could be a grocery app to run their daily errands or a streaming platform for entertainment purposes. In order to understand the psychology behind these reasons, psychological ergonomics studies mental processes involving perception, cognition, memory, reasoning, and emotion. It helps in understanding the interaction of people with products, systems, and environments over factors such as human-computer interaction, human reliability, decision-making, motivation, pleasure, etc.

Organizational ergonomics -

To create the best product possible, the members of the organization have to be on the same page concerning decision-making. Moreover, they must also optimize the processes involving organization structures, policies, and working culture. It includes better communication, structural work design, quality management, active management, and employee-friendly working time patterns.

You will learn in-depth about this subject while studying one of the industrial design courses in India. By mastering this subject, you will learn the semantics of product design and become an authoritative figure in the domain of industrial design.

Fashion Communication- Know it All !

In this era of globalization, several luxury fashion brands have sprouted in the Indian retail market, making it imperative for brands to create a unique identity for themselves. This ever-growing demand in the industry has created a huge demand for fashion communication professionals. So, before enrolling in any designing colleges in Pune or other parts of the country, let's see what fashion communication exactly is.

Fashion communication is a specialized field of fashion studies that helps students acquire communication skills related to the fashion and lifestyle industry. These skills, in return, make it feasible for brands to establish an impactful identity by communicating their products through thoughtful strategizing. One of the newest and most exciting avenues in the fashion industry, fashion communication requires students to excel not only in conventional design skills but also explore human-centered ideas and system design methods.

Scope-

Fashion communication offers an array of opportunities in diverse fields of marketing, journalism, public relations, advertising, etc. Students in this field study an extensive curriculum that includes technical drawing, basics of designing, principles of marketing, fashion styling, fashion journalism, and portfolio development. From applying critical decision-making tools to practically solving issues associated with the fashion business, students master the skills needed for a successful career.  

With an infinite scope for fashion communication graduates to expand their horizons, let's look at some of the exciting career opportunities that this field offers-

● Graphic Designer

● Visual Merchandiser

● Retail Space Designer

● Fashion Stylist

● Fashion Photographer

● Public Relations Manager

● Fashion Journalist

● Art Director

● Brand Manager

● UI/UX Designer

This domain is best suited for those who want to pursue a career in the fashion industry but are more focused on making trends rather than following the existing ideas. You will be required to be brimming with creativity and have a great sense of fashion with a desire to create a compelling and unique identity for the brands. This industry demands fashion enthusiasts who are well-versed with the paradigms of the fashion business. If you are inclined towards research and are capable of multitasking with maximum productivity, fashion communication might be the best career option for you.

As a fashion communication graduate, you will be able to express distinctive and creative unique ideas for the future of fashion since you will be equipped with the relevant skills to visualize the ambitions of the fashion industry. With the increasing importance of digital media and the online presence of brands, a career in fashion communication calls for professionals who can creatively respond to the contemporary and cultural issues influencing the industry. So if you are someone who can strategically manage the brand image through both traditional and innovative processes, you can pursue a bachelor's course from any of the fashion communication colleges in India.

Skills Required to Become an Industrial Designer

Industrial designing is all about balancing creative, conceptual, and freeform thinking with the practical constraints of actually getting something made. Needless to say, the industry is going through a technological boom, and innovations are happening at a breathtaking speed.Industrial design courses may expand your knowledge, but there can still be some challenges in designing cost-effective and user-friendly products continually. So how do we deal with the ever-changing trends to consistently produce creative designs?

To start with, acquiring a bachelors or masters degree in industrial designing is best suited for people who want to take up a career in the domain. However, there are some skills that you need to develop to ace your professional game. We bring a list of those skills to help you in mastering industrial designing with perfection-

Creativity-

It goes without saying that creativity is the key factor in designing or conceptualizing any product. A  perfect balance of creativity and science is required while clearly understanding consumers' needs and how the product will work. Industrial designers should be able to look beyond the obvious and have a sharp image of how the products will look. They need to observe existing products and determine ways of integrating technology with innovative designs to create successful results.

Technical skills-

Industrial designing involves working on an array of computer software like Adobe Illustrator, Photoshop, SolidWorks, and more. Training and hands-on experience in CAD are essential in starting a career in this field. Detailed knowledge of these tools is required to develop designs in two and three dimensions and to create physical prototypes of the products.

Attention to Detail and Analytical Skills-

An industrial designer needs to have strong logical or reasoning skills to analyze consumers and identify the need for new products. They are required to carefully observe their projects to determine whether the plan is practical enough in terms of safety and function.

Mechanical Skills-

As an industrial designer, your job does not end with merely conceptualizing and designing the products. To perceive how the result will look like and analyze the design, you need to have a good understanding of how the product is engineered.

Though the skills mentioned above are critical for building a rewarding career in industrial designing, you also need to have exceptional interpersonal and communication skills to work effectively in a team. Whether it is designing a pen, a chair, or any other product, industrial design is the ultimate platform to connect the physical and digital worlds through tangible experiences.

If you wish to pursue a career in industrial designing and possess the skills mentioned above; you can take up fashion designing courses to learn more about the same.

Everything you need to know about B.Des in Communication Design

The purpose of communication design is to creatively express a brand’s message and imprint it in the minds of the target audience. It could be in the form of graphics, video, illustration, or other types of multimedia. Designing visually appealing content creates a positive impression of the brand and builds strong brand identity. As a result, brands invest heavily in acquiring top communication designers.

If you want to pursue a career in communication design, you must opt for one of the communication design courses in India. One such course is B.Des in Communication Design. Here’s a detailed overview of it.

1. What is B.Des in Communication Design?

Bachelor of Design (B.Des) in Communication Design is a four-year undergraduate course where you will develop an understanding of principles, theories, and skills pertaining to communication design. The program aims to prepare you as a competent communication designer or planner.

You will study this course for eight semesters, where you will explore new skills of communication while realizing your full creative potential.  

Let’s elaborate more on the disciplines you can specialize in.

2. What are the specializations in this course?

a. Graphic design

By specializing in graphic design, you will learn to create visual concepts that delight the audience, and also communicate ideas efficiently. You can showcase this communication in the form of typography, photography, or illustration, where symbols and texts will convey the message to the audience. You might also design logos for branding purposes.

b. Video Design

As a video designer, you will be responsible for the video’s conceptual idea, while deriving ideas from reference videos. To successfully create such videos, you can apply the knowledge you learned in your B.Des program. It includes the use of motion graphics and live camera feeds, 2D & 3D animation, motion graphics, stop motion animation, illustration, etc.

c. Animation film design

Animation film design has taken the Indian film industry by storm. The number of animated movies produced in India is living proof of it. Hence, you can enjoy a successful career in this field should you opt for this specialization. You can learn about the fundamentals of pre-production, animation scene planning, character design & development, 2D, and 3D animation.

d. User experience design

As a user experience (UX) designer, you will ensure that users experience a smooth journey, which makes them revisit the website. For that, you will focus on user navigation. Here, the user follows a logically created path from point A to point B. You can also use components such as graphic design and colour composition to create a visually appealing website.

3. What are the career options after completing this course?

After graduating in this course, you can land one of the following job profiles -

● Graphic Designer

● Communication Designer

● Web Designer

● Service Designer

● Freelancer

As a fresher, you can expect a starting salary between INR 4L per annum to INR 6L per annum.

Hope you have enough information to make an informed decision. If your interests align in fashion designing, you can pursue it in one of the fashion communication colleges in India. All the best!

 

 

What are the specializations offered in industrial design

Recently, Apple launched iPhone 11, which created a buzz on social media and sent users in a frenzy. Because of its slick design and contemporary, unique features, people couldn’t wait to get their hands on the new iPhone. The reaction to the product launch is precisely the type of behaviour industrial designers look for in their audience. They not only focus on the product’s external appearance but strive hard to make sure the overall experience of using it as an enriching one for the users. It leads to market identity and brand popularity.

If you want to work in this exciting field, you can opt for one of the available industrial design courses in India. One such course is B.Des in Industrial designing, which provides specializations in product design and interior space design. Let’s take a look at them in detail.

1. Product design

By choosing product design as your specialization, you can make a real impact on people's lives. You will explore various ideas, and aim to design a few of them into products that improve the quality of people’s lives. You will rely on an analytical and problem-solving approach, where you will understand your target audience, their needs, and how your product can address their pain-points. Hence, you will be working side-by-side with the engineering and marketing team throughout the ideation process. The result of these regular meetings is the creation of a product that attains the desired quality.

So, how does this specialization prepares you for a career in product design? Foremost, you will learn how to identify the product's ergonomics, to apply the right principles and practices of designing. Secondly, the subject 'Design Processes and Thinking' teaches you about the aspects of an ideation process. Lastly, you will learn AutoCAD in the subject 'Product Engineering Drawing,' where you can create your designs and present them to your team & clients. By the end of this course, you will gain a holistic understanding of product designing and show preparedness for a career in any domain.

2. Interior space design

Upon entering a room, the amount of empty space inside it determines your level of comfort. The more, the better. It is because the empty space represents the delicate balance between the furniture in the room and the unoccupied space. As a result, it resonates with the feeling of minimalism, where the room is neither congested nor too empty. This art of striking the perfect room balance requires a detailed eye and a broad understanding of spatial design. The specialization of interior space design provides this knowledge.

In this specialization, you will learn about the various types of interior designs used to create a room's decor. It includes gaining a perspective of archetypal, architectural, and contemporary elements. Moreover, you will learn the concept of room space; namely, positive space and negative space. Positive space is the space that remains in a room after the arrangement of furniture and accessories. It helps in striking the perfect balance we spoke earlier.

On the other hand, negative space is the unoccupied space where humans feel incredibly uncomfortable. Here, the room's comfort level is pretty poor as the placing of the accessories is not according to the height, breadth, and volume of the room. Therefore, being an interior space designer, you must pay detailed attention to spacing.

If you choose the specialization that aligns with your qualities, a career in designing can be a fruitful one. Therefore, think wisely before making an informed decision. All the best!

Everything you need to know about B.Des in Fashion Design

Over the years, the ever-changing cultural and societal attitudes inspired many fashion trends. Whether it is the emergence of leather jackets in the 80’s or matrix-style sunglasses in the early 00s, the uniqueness of these creative trends motivated many individuals to pursue fashion designing. If you’re one of them, you should apply for a course that will teach you about fashion designing in detail. One such course is B.Des in Fashion Design from one of the fashion designing colleges in Pune.

Here’s everything you need to know about this course.

1. What is a B.Des in Fashion Design?

B.Des in Fashion Design is a four-year undergraduate course that focuses on delivering contemporary knowledge about apparel fashion design. The course will also teach you about the modern practices applied in designing these apparels.

To be eligible for this course, you must complete your 10+2 or an equivalent exam from a recognized university. You must also secure a minimum aggregate of 50% in your exam.

You may also have to appear for entrance exams of certain fashion designing colleges to seek admission.

2. What are the different types of fashion design?

There are four types of fashion designing - Clothing, Footwear, Accessories, and Costume. Let’s take a look at them -

● Clothing

In this type of design, you will learn about the process create apparel for men and women. It involves choosing a contemporary design and picking out the fabric that fits the apparel pattern. You will also learn about the importance of designing seasonal apparel.

● Footwear

You will learn how to conceptualize footwear designs for specific ages, genders, or environment. For example, if you are designing sports shoes for both genders between the age group 20-30, you will go for a modern look. These are some of the basic ideation principles you will learn in this course.

● Accessories

In accessory design, you will gain an understanding of designing and styling accessories such as belts, shoes, scarves, hats, and handbags. You will also get to know how the designing of accessories evolved over the years.

● Costume

Learning costume designing will be a fun experience for you. You will be designing costumes during your course, as a part of your on-going learning process. You can apply this knowledge by working in the motion-picture industry.

3. What are the career prospects after completing this course?

After completing this course, you can either work in the public or private sector. In these sectors, you can land one of the following job profiles -

● Fashion Designer

● Costume Designer

● Fashion Assistant

● Personal Stylist

Your average starting salary will range between INR 4 lacs to INR 7 lacs, depending on the company and job profile. However, your accumulation of experience will lead to growth in your salary.

If the above-mentioned information convinces you to opt for this course, make sure you apply from one of fashion communication colleges in India. All the best!

Jobs you can pursue with your graphic design degree

In today’s job market, graphic designing is an exciting career choice. It allows you to implement your artistic minds into creating something unique and visually appealing for the audience. For the sheer delight of job satisfaction, many designers like you aspire for a career in this field. As a result, communication design courses such as B.Des in Communication Design offer specialization in graphic design. It gives an impetus to your creative outlook and enables you to come up with new art every time.

For their creative minds, graphic designers are well-respected in advertising and marketing agencies. They can land lucrative jobs in the industry such as -

1. Graphic Designer

As a graphic designer, you will create visual concepts that engagingly communicate the product’s ideas. It should captivate the audience and compel them to purchase the product. The mode of communication can be in the form of advertisements, brochures, magazines, and corporate reports. Therefore, you will be responsible for the layout, font, font size, colour, headline length and the spacing between text and images.

You will also have additional responsibilities in terms of client interaction. You will set a meeting with the client and determine the scope of the project. Then, you discuss the client’s targeted audience and the message they want to portray. Based on that, you present multiple designs to the client. You incorporate the changes recommended by the client on the chosen design and send it for printing to publish it.

2. Product Designer

As a product designer, you will be converting ideas into beautiful and functional products. You will work closely with the product manager and developers for creating prototypes and iterating on several features until they are perfect. You will also closely work with the engineering team to conceptualize the design of the product. Overall, you will be responsible for delivering beautiful user experiences. The key is to create appealing user interfaces that address the user’s pain points.

To be a good product designer, you should be proficient in sketching, Photoshop, Illustrator, or other design tools. You must have a strong knowledge of the current UX practices, such as user research and accessibility across mobile and web. Experience in HTML, CSS or Javascript is a massive plus.

3. Creative Director

As a creative director, you will handle the creative department in advertising and marketing agencies. You will monitor their company advertisements, brand campaigns, and brand standards.

Apart from that, you will be regularly working with the brand team. You will supervise their daily workflow and monitor deadlines and budgets. You will pitch new ideas for company branding, promotional campaigns, and marketing communications. You will also keep brainstorming sessions to broaden your team’s creative horizons. When it comes to handling clients, you will assist their queries in a timely and professional manner. You will make sure your team creates marketing plans and craft copies that satisfy the client’s requirements.

As a fresher, you will receive a starting salary between Rs 5 lacs per annum and Rs 8 lacs per annum on landing one of these jobs. With experience, your salary will grow substantially. In case the fashion industry interests you, you work as a graphic designer by graduating from one of the fashion communication colleges in India.

We hope your creative talents put you on the path to a fulfilling career in graphic designing. All the best!